Our approach to product information
Product information with end user focus
Our approach to product information is guided by the principle to always have the end user in focus. It is his or her needs that should be met by the product information, regardless if it is to quickly get started using a product, ensure a swift repair or instantly identify parts that need to be ordered to replace broken ones. By excelling in this aspect, a company can add value to its brand and drive its business.
Complete value chain offer
Developing cost-efficient product information with focus on the end user requires a holistic approach and a clear vision. We support our customers with the entire information value chain, from strategy development to evaluation. Within each of the six main steps in the value chain, we can provide a range of products and services by itself or as part of a complete solution.
- Strategy, strategic purpose, definition of objectives, stakeholders/target groups, product portfolio
- Design, information architecture, usability guidelines, graphic/content guidelines, template design
- Development, data gathering, method development, content creation, review/testing
- Management, configuration management, document management, quality assurance, document administration
- Delivery, translation/localisation, print/publish/distribute, training deployment
- Evaluation, statistics, fulfillment of objectives, improvements
Other aspects of our approach
Our approach to product information includes three other aspects that, together with our track record, makes us stand out:
- Business models matching our customers' needs
- Skills centre production ensuring competitiveness
- Continuous improvements - always doing things better
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